“At a time of increasing regulation and competition, those looking to build or expand CBD brands need a tight focus on their message in order to be prepared for more knowledgeable and demanding customers.
That’s according to Jackie and Larry Berg, co-founders of CBD Marketing Hub and speakers at the upcoming USA CBD Expo in Las Vegas.
The CBD marketplace is growing increasingly competitive and starting to resemble products in the Fast Moving Consumer Goods (FMCG) category. At the same time consumers and businesses are becoming better educated about CBD. And, while public awareness improves, regulation is also intensifying at federal, regional and local levels – making marketing more difficult.
This means thinking not only about the content of your marketing message but also about the channel it is sent in and even the overall frequency of contact – all of which could be optimized, depending on a variety of factors.
The first step in figuring out how best to improve all those aspects is defining the target customer very precisely. Large data sets can help with that.”